Nearly all technology that trickled down to passenger and daily use vehicles was born in the cauldron of automotive racing. High speeds, high stress and high temperatures over a prolonged period of time are the perfect natural filters that separate weaker products from stronger, more reliable technology. We love putting our tires on the racetrack for two reasons:
- Testing our tires with temperatures and stress far beyond anything they would experience during typical road driving proves the reliability and performance of our tires.
- Racing our tires allows us to develop and innovate, bringing an ever-improving product to our customers, on and off the track.
Losing traction, sliding, and spinning wheels eats up tires more than anything else. How about a motorsport where THE ENTIRE POINT is to lose traction, slide and spin wheels? Drifting is somewhere between a sport and an art form, demanding impeccable skill, precision, and performance out of cars and tires.
Just like drifting demands the best out of drivers and their vehicles, Cosmo demands the best out of our tires. Cosmo and drifting are a match made in car heaven – we LOVE seeing our Factory Drivers and our tires carve up the track!
Street Racing Made Safe Autocross Presented by Cosmo Tires
Autocross is a true test of skill and handling: drivers compete against each other via timed laps on a small, complex circuit, the best time wins! Cosmo sponsors Street Racing Made Safe Autocross because, on the small, compact, and narrow circuit, Autocross drivers cannot rely on horsepower and speed; just their skill, precision, and tire grip.
When every 1/10th of a second matters, and a lapse in traction means the difference between first and last place, tires have to perform for lap upon lap. Our MuchoMacho tires provide the grip and performance for the most precise and challenging Autocross layout.
For maximum performance, the Cosmo MuchoMacho has no equal at SRMS!
2021 Cosmo Tires Autocross Season at Palm Beach International Raceway
To celebrate the last year of the Palm Beach International Raceway, Cosmo Tires partnered with PBIR to sponsor the Cosmo Tires Autocross Track. In addition to sponsoring the track, Cosmo Tires offered cash prizes for the “Fastest Kats,” the fastest and second-fastest drivers competing on Cosmo Tires.
At the end of the season, the Fastest Kats got an opportunity to compete in a points championship to win a set of MuchoMacho tires!
Cosmo’s aggressive off-road Mud Kicker tire is the world’s first and only Mud-Rated™ tire, designed for tackling rock, dirt, mud, snow, or any other obstacle a tough trek may throw. Naturally, our Cosmo Mud Kicker has become an instant favorite for competitive off-roading, mudding, rock-crawling, and rally competitions across the nation. Our Factory Driver, Jose Luis Rodriguez, and his off-road-prepped, highly-modified FJ Cruiser have been tackling every tough, muddy surface!
Road to Dakar
Cosmo Tires is taking endurance and performance to the next level through the Road to Dakar Classic Series 2026–2028, a multi-year initiative in partnership with D-Boss Old Garage that will culminate at the world-famous Dakar Rally.
Centered around a fully restored and competition-prepared 1997 Land Rover Defender 110 TDI, the project puts Cosmo’s Mud Kicker tires to the ultimate test across some of the world’s most demanding terrain. From sand, rock, and gravel to deserts, jungles, and mountains, Mud Kicker tires have already demonstrated exceptional capability during their initial test at the Santana Trophy. The Road to Dakar will continue to provide the ultimate proving ground to showcase the traction, durability, and real-world performance that define the Cosmo Tires brand.
Cosmo Tires. Tested where it matters most. Proven on the Road to Dakar.
The program will expand to key international events and endurance environments,
including:
- Santana Trophy (Africa & Europe) – Completed
- Concentración Motor Show (Tenerife)
- Hierros de Marzo (Las Palmas)
- Rallye du Maroc (Morocco)
The journey will culminate at the 2028 Dakar Rally in Saudi Arabia.
Watch the video documentary series:
Burnout events are high-octane competitions where drivers push their vehicles to the limit, lighting up the pavement with tire smoke, roaring engines, and crowd-thrilling stunts. These adrenaline-fueled shows celebrate power, precision, and pure automotive passion.
Cosmo Tires is proud to be the official sponsor of Burnout Nationals. Our partnership supports the culture of high-performance driving, tire-shredding excitement, and motorsport passion.
Our Factory Drivers and Customer Racing Program teams compete in the ChampCar, Lucky Dog and 24 Hours of Lemons Racing Series, testing our MuchoMacho and RC 17 tires under the rigors of prolonged high-speed racing, day and night, in any condition. The ChampCar series 7 to 24-hour endurance racing competitions on some of the most famous racetracks, including world-famous tracks like the Daytona International Speedway, Watkins Glen International, Canadian Tire Motorsports Park, WeatherTech Raceway Laguna Seca, Road America, and Sebring International Raceway.
We compete in endurance racing not only to support grassroots motorsports, or because it is great fun, but most importantly, because it is an awesome opportunity to test our tires under grueling racing conditions!
