Tire Group International: A Legacy of Family Owned Excellence
For Tony and Joaquin Gonzalez, leaders of the family-owned tire business Tire Group International (TGI) and Cosmo Tires, their family’s extensive history in the tire industry is forever linked with the success of their business. Their story begins in 1942 when their family started repairing and salvaging tires in Cuba during World War II. By the mid-1950s, they became the second-largest Goodyear distributor on the island.
Can a Value Tire Brand Win Without Competing on Price?
At Tire Group International, we position Cosmo Tires as a value-driven brand, not just price-focused. Our tires exceed entry-level standards, are backed by strong warranties (including road hazard coverage on all products and up to 70,000-mile mileage warranties on select premium touring tires), and are supported by a no-hassle claims process. We continue investing in patented innovations that improve performance, durability, and ride comfort.
More than 5K attend Cosmo Tires’ Kool Kat Ambush
The 4th annual Cosmo Tires Kool Kat Ambush attracted over 5,000 attendees and showcased 750+ cars in Miami, with hundreds more turned away due to capacity.
People don’t just buy transportation anymore, they buy identity, emotion, confidence and connection. That’s according to Tony Gonzalez, CEO of Tire Group International, which leans heavily into lifestyle branding for its Cosmo Tires brand.
With three generations of his family having made their mark in the tire business, Tony Gonzalez can legitimately claim to have tires “in the blood.” The CEO of Miami-based Tire Group International (TGI) – a leading tire distributor, and the manufacturer of brands including Cosmo Tires – has known nothing else.
Tire Group International (TGI) and its Cosmo Tires brand are donating to relief efforts in the aftermath of the Venezuela earthquakes June 24 that killed more than 5,000 people and destroyed hundreds of buildings.
TGI is expanding the Cosmo brand nationwide through grassroots marketing, lifestyle events and new product launches to differentiate from competitors. The company has formed a strategic partnership with Big Brand Tire & Service to increase Cosmo's presence in southern California.
US company Cosmo Tires and a group of e-commerce tyre retail partners have raised more than $141,000 for Blood Cancer United through participation in America’s Most Beautiful Bike Ride, held on 7 June around Lake Tahoe.
Tire Group International’s Cosmo Tires is partnering with off-road build specialist D-Boss Old Garage to launch the Road to Dakar Classic Series 2026-28.
Tire Group International LLC's (TGI) Cosmo brand and Tire Easy have launched a month-long campaign to support patients and families impacted by blood cancer.
Cosmo Tires has launched in Southern California through a partnership with Big Brand Tire & Service and American Tire Depot as part of its national expansion.
The 4th annual Cosmo Tires Kool Kat Ambush attracted over 5,000 attendees and showcased 750+ cars in Miami, with hundreds more turned away due to capacity.
Tire Group International LLC is elevating its Cosmo Tires brand with the EV-ready Kurrent tire, nicknamed "The Touring Kat." The Cosmo Kurrent is a M+S-rated premium touring tire with XL capacity and Quiet Kat Technology.
Cosmo Tires has officially partnered with the Zoo Miami Foundation to support Zoo Miami’s family of Sumatran tigers.
Tire Group International LLC has rolled out its Kat Kash Rebate Program, a new national customer incentive to help Cosmo brand tire dealers close the sale.
Cosmo Tires has earned multiple U.S. Federal Design Patents recognizing its innovation, including the GripIt XT tread design, the Battery-Life-Style Treadwear Indicator, and the unique sidewall art of the Kurrent EV-Ready touring tire.
Tire Group International LLC's (TGI) Cosmo Tires brand joined forces with automotive technology students at Western Iowa Tech Community College on a classic vehicle that was among the top 10 SEMA builds at the 2025 SEMA Show.
The SEMA show in Las Vegas attracts nearly every corner of the car-customization world, and these are some of the coolest ones in attendance.
The new Cosmo Mud Kicker X from Tire Group International LLC (TGI) is now available and features "a multitude of upgrades," according to TGI officials.
Cosmo Tires wanted to prove its newest extreme all-terrain tire, the Gripit XT, in a place that could push it to its limits. If you want to see what a tire can do on dunes as tall as mountains, there aren’t many better options.
In this MTD exclusive, Tony Gonzalez, CEO of Tire Group International LLC (TGI), discusses products, distribution, how TGI is positioning Cosmo as a lifestyle brand and more.
ICA, Peru — At the geometrically perfect apex of a towering sand dune in the middle of the Peruvian desert, the setting sun added dark shadows to the tiny lines the wind had spent all day drawing in the sand.
Tire Group International LLC (TGI) showed off the capabilities of its Cosmo GripIt XT light truck tire at a recent ride-and-drive event in Peru.
Cosmo Tires will continue its official partnership with University of Miami Athletics for the 2025–2026 season. This year, Cosmo joins forces with PriorityTire.com as a Call-To-Action partner.
Ambush Nites was created to offer car enthusiasts a chance to bring out their wildest rides, from lowriders dragging sparks to imports with flames in their veins and bass that shakes the pavement.
Cosmo Tires has introduced the RoadHunter all-season tire, a new offering designed for CUV and SUV drivers. The RoadHunter all-season tire features Quiet Kat Technology, which uses Geometric Isolation to reduce road noise, Cosmo said.
Cosmo Tires has launched the Kool Kat Shop, a new online store offering a curated collection of branded merchandise. The shop is now live, giving fans direct access to official Cosmo apparel and gear.
Cosmo Tires has launched the Cosmo Jefe HTL+ tire, a commercial-grade, all-season highway tire made for light trucks, SUVs, vans, and RVs. Designed for commercial operators and recreational drivers.
Cosmo Tires has announced the release of its new tire model, the Kurrent. The manufacturer said this tire is designed for modern drivers seeking both aesthetics and performance.
Tire Group International (TGI) recently welcomed more than 100 customers to a newly expanded, state-of-the-art distribution center in Portland.
Tire Group International (TGI) has focused on expanding the reach of Cosmo Tires, strengthening its presence across key markets.
The new Cosmo GripIt XT features TGI’s Quiet Kat Technology, which is engineered to provide enhanced noise reduction
Goodyear's Mickey Thompson and Tire Group International's (TGI) Cosmo Tires were the official tires of the Ruta Coyote, an off-road event held for more than a decade in Costa Rica.
Tire Group International has forged a partnership with a university that its leaders know very well.
Avaun and TGI have been partners since Avaun was founded in 2016 by Sherko Rasouli and Freddie Capshaw.
Tire Group International recently celebrated its founders being honored by their alma mater, Christopher Columbus High School.
Cosmo tires will feature the new labels with the Cosmo Kool Kat mascot that reflects Cosmo's brand identity with practical information for the consumer.
Cosmo Tires has launched a Kool Kat Assets Web Portal, a comprehensive online resource designed to give Cosmo Tire distributors a one-stop shop for all brand-related materials.
Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate strong, family-first partnerships as a cornerstone for growth.
Tire Group International LLC’s (TGI) Cosmo brand recently hosted its second annual Kool Kat Ambush car and truck show at TGI headquarters in Miami, Fl.
"Tire Group International (TGI) has designated Centeno's Tire Distributor Inc. to be the exclusive distributor in Puerto Rico of its private-label Cosmo-brand tires."
"Tire Group International LLC (TGI) has expanded its Cosmo line to include ST trailer tires and more sizes for its commercial van tire line."
Joaquin “Tony” Gonzalez Sr., a tire industry veteran who began his career in his native Cuba and continued it for decades after he moved to the U.S. in 1962, has died. He was 80.
"Performance does not equate to paying a premium, and in the case of the Cosmo MuchoMacho, their performance combined with their value make them an excellent choice over the brand-name competition."
"Favored by professional drivers across the world, and professional commuters across the street alike, the MuchoMacho combines value, performance and superior control in dry and wet conditions with the industry's top road hazard warranty."
"TGI says all three lines are manufactured using Cosmo’s Ultimate Tire Technology (UTT) which includes a bead reinforcement system, new structure technology, directed super silica compounding, and optimum performance design."
"Action at the Cosmo Tires Autocross track heats up this season with 19 events as competitors vie for the 2021 Autocross League Championship."
"Cosmo assembled a faithful group of buyers and turned the company into what it is now. By keeping the price of its tires down even after growing in popularity, Cosmo Tires still works to balance budget with impressive performance."
"That drift was art I think everyone can agree, you really set the bar out there."
"A quick online search reveals that a Cosmo MuchoMacho Ultra-High Performance All Season 235/40ZR19 96Y tire costs a little over $110 per tire, where a comparable Michelin Pilot Sport 4 S Performance Radial 235/40ZR19 96Y costs about $280 per tire."
"TGI says it will continue to expand the Cosmo Tires product lineup, with a focus on the independent tire dealer's need for quality tires that provide value to the consumer and a higher profit opportunity to the dealer."
"I've been driving the Jeep Mojave for a couple weeks now with the Cosmo Mud Kicker tires and I am really happy with the performance, they’re quiet on the road and they’re great looking tires, the traction is also very good in all conditions."
"MuchoMachos offer performance and control, stability at high speeds, sport driving characteristics and superior control in both wet and dry conditions."
"Tire brands like Cosmo Tires continue to innovate their designs in an effort to improve handling, durability, and road noise levels."
"Centeno’s Tire has become the exclusive distributor of Cosmo Tires distributor in Puerto Rico. To commemorate the partnership, Centeno’s Tire hosted national tire dealer convention on Sunday 18 November."
"There was nothing we attempted that the tires couldn't handle. With a savings of over $430 a set, the Cosmo Mud Kickers are offering a lot of tire for the money."
